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Resume

Education

2020 - Expected May 2024

CUNY Baruch College, Zicklin School of Business

Bachelor of Business Administration, Marketing Management

Minor: Psychology

Cumulative GPA: 3.87 / 4.0

Relevant Courses:

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  • Advertising Marketing and Communications

  • Consumer Behavior

  • Digital Transformation of Marketing

  • Internet Marketing

  • Marketing Analytics

  • Marketing Information for Decision-Making

  • Marketing Strategy

  • Media Planning

  • Business Statistics I

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Honors & Awards:

  • Dean's List (Fall 2020 - Fall 2023)

Work Experience

September 2023 - Present

NBCUniversal

Research Operations Intern

New York, NY

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  • Assembled a PowerPoint deck to effectively communicate the responsibilities of NBCU's Research Operations team to internal stakeholders, resulting in improved communication flow within the data measurement and analytics teams

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  • Manage TV programming lineups for Oxygen by inputting and creating program and episode titles into Nielsen's NCL weekly

   

  • Reconcile daily Oxygen program schedules in Excel to ensure the accuracy of TV ratings and notify cable research teams of any changes made

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  • Compose, link, and release NBC Broadcast and Peacock VOD assets in NCL to ensure lineups are up-to-date and accurate for rating ​​​​​​

June 2023 - August 2023

Paramount Global

Nickelodeon Multiplatform Research Analytics Intern

New York, NY

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  • Conducted and presented a research project to senior management alongside two interns, which involved compiling and analyzing viewership data across linear and streaming platforms to evaluate diversity on kids’ TV

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  • Analyzed viewership ratings for Nick and Nick Jr. premieres to assist stakeholders, including programming and marketing departments, with strategic decision-making

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  • Regularly updated cadenced linear premiere trackers on Excel, utilizing data from Nielsen’s NPOWER and Star Media’s StarTrak

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  • Compiled daily competitive ratings reports for multiple cable networks to track competitive performance

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  • Input and maintained program names across Nick and Nick Jr. into Nielsen systems (NCL) on a weekly basis

February 2023 - May 2023

Baruch College, Starr Career Development Center

Career Programming Marketing Intern

Remote

  • ​Managed Starr’s Instagram account to promote 11 club events and workshops, increasing registration numbers for a resume and interview workshop by 380% in one day from 25 to 95 

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  • Created 21 digital flyers on Canva with respective brand and event themes to aid in the promotion of career events

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  • Built a social media marketing calendar to oversee the marketing process for 10 co-Starr campus events

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  • Designed two email newsletter templates for the Starr Career Programming team and CUNY Marketing & Communications Hub to be distributed across all club leaders and students for career tips and highlights 

July 2021 - August 2022

Accounting Intern (Seasonal)

Bess M. Fan CPA, PLLC

New York, NY

  • Managed 130+ company files on Quickbooks and maintained data accuracy for clients by updating financial transactions and identifying discrepancies that may exist between the amount recorded and the amount paid

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  • Prepared payroll tax analyses on an ad hoc basis for 23 clients by utilizing Excel to sort wage- and payroll tax expenses and calculate profit or losses incurred

Leadership Experience & Activities

September 2021 - May 2022

Baruch College United Chinese Language Association (Baruch UCLA)

Marketing & Graphics Committee Member

Remote

  • Boosted social media engagements by 10% by posting digital flyers on Instagram and Facebook 1-2 times a week 

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  • Coordinated an End-of-Year project with five committee members, garnering over 900 impressions on Instagram

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  • Participated in periodic committee meetings to contribute new project ideas and share performance feedback  

Skills

Technical

  • Google Suite

  • Microsoft Office (Word, PowerPoint, Excel)

  • Canva

  • Capcut

  • iMovie

  • Nielsen NCL, NPOWER, MyEvents

  • Semrush

 

Languages

English (native)

Cantonese (Professional - conversational)

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