Projects
Blank Street Coffee -
Digital Marketing Plan (MKT 4555)
For my Internet Marketing group project, my team conducted in-depth research on Blank Street Coffee and formed a digital marketing plan based on its current performance with website usability and its overall online presence.
Analyzing trends in the coffee industry and what competitors are offering digitally, we identified areas where Blank Street fell behind and developed recommendations for optimizing its presence in a competitive landscape and driving web and foot traffic. Our proposed strategies include SEO, paid search advertising, and social media campaigns.
Click on the deck to view the slides!
Uniqlo Marketing Strategy
Presentation (MKT 3605)
In my Consumer Behavior class, I worked on a group presentation focusing on Uniqlo's products and services and how consumers engage with the brand.
Analyzing its domestic marketing strategies, this project combines research concerning its product ideology, mission, marketing mix, competitors, and target market. Our presentation specifically covers how Uniqlo builds its targeted marketing strategies to differentiate itself in the competitive retail industry.
Click on the deck to the right to view the slides!
Burberry vs. Hermès -
Digital Marketing Strategies (MKT 3620)
In my Digital Transformation of Marketing class, I collaborated with four classmates in compiling an agency-style report analyzing Burberry and Hermès' digital marketing strategies and their performance on the Internet.
This five-part group project compares both brands' UX designs and their performances with on- and off-page SEO, paid search marketing, and display advertising. Following the thorough analyses, my team brainstormed recommendations we believed Hermès could use to improve its presence on the search engine results page.
Take a look at our report!
Baruch College Starr Career Development Center Event Graphics
My primary goal as the Career Programming Marketing Intern was to support the liaison between Baruch's undergraduate clubs and the Starr Career Development Center. To achieve this, I designed digital flyers and RSVP graphics to promote and engage with students across Starr's Instagram and Facebook accounts.
To the right is a portfolio of all club workshops and events co-sponsored by Starr and managed by the Career Programming team. All flyers and graphics marked with an asterisk were designed and created by me!
Baruch United Chinese Language Association (UCLA) Social Media Flyers
As a Graphics Committee member, I designed digital flyers on Canva to be used as social media promotional materials for the respective events. Given the opportunity to freely map out my vision for the flyers, I was able to channel my inner creativity and hone my graphic design skills.
To the right, you'll see a few flyers I created– drag or click on each one to get a better look!
 |
|---|
 |
 |